Traveltek announces Rebecca Somes as head of digital marketing

She'll also continue to further automate processes and imbed AI tools

Travel technology specialist Traveltek has announced the appointment of Rebecca Somes as its new head of digital marketing.

Somes joins at what Traveltek is an exciting time for the brand, following a second year of record-breaking growth. 

She brings over a decade of expertise in the North American, Middle Eastern, and European markets. 

Her experience ranges from steering the marketing operations of a prominent US start up, to crafting and executing dynamic marketing strategies for diverse public and private sector companies.

Somes will report to Cressida Sergeant, chief commercial officer and be responsible for working closely with the Traveltek sales team to drive international growth.

A key part of her role will be to maintain brand awareness in mature markets for Traveltek and raise the profile of Traveltek in North America. 

She is also tasked with continuing to further automate processes and imbed AI tools to aid the sales team in their productivity.

Somes said: “I am delighted to join Traveltek as Head of Digital Marketing, as it presents an exciting opportunity to merge my cross-regional experiences with my passion for the travel sector.

"I look forward to working with the team to create more innovative and engaging marketing campaigns and to turn Traveltek into one of the most well known names in travel technology.”

Sergeant said: “I’m excited to welcome Rebecca to Traveltek to help us on our quest to make Traveltek famous. 

"Rebecca will work closely with sales to help us drive growth, but it is also important we educate the travel industry on how technology is essential for scalability and growth. 

"We have some exciting plans for 2024 and Rebecca’s diverse background and excellent experience will be a key ingredient for our success this year.”