TUI provides platform for Sercotel’s new tours & activities offering

Experiences across Spain and Andorra are integrated with Sercotel's tech ecosystem

TUI providing platform for experiences across Spain & Andorra as Sercotel’s new Tours & Activities partner

• Seamless Technology: New Tours & Activities digital platform integrated with Sercotel technology ecosystem
• High Quality Portfolio: Hundreds of experiences across Spain and Andorra now available to Sercotel customers
• Unique Excursions: Sercotel becomes the first hotelier to offer the premium and immersive National Geographic Day Tours
• Diverse Product Portfolio: Strong variety of popular and unique experiences in Spain and Andorra now available via Sercotel  

TUI Group, one of the world’s leading 

Tourism business TUI Group is the new Tours & Activities partner of Sercotel, a leading hotel chain with 95 3- and 4-star hotels and apartments in key cities across Spain and Andorra. 

The partnership continues TUI’s strong and strategic growth in Tours & Activities, further consolidating its leading position as a partner for accommodation providers and Spanish businesses, while also highlighting the diversity of its product portfolio and quality of digital offering. 

TUI is providing its advanced Tours & Activities digital platform, which has been integrated with the Sercotel website, complementing the accommodation offering and ensuring a seamless customer experience. 

Via the platform, customers can access hundreds of experiences across Spain and Andorra in all destinations where there are Sercotel properties, from Barcelona and Madrid to Gran Canaria or Málaga.  

“At Sercotel we say, ‘Welcome to your best’ as we aim to give our clients the best possible experience during their trip, and through our partnership with TUI we are now able to offer them the best tours and activities to complement their stay at our hotels," said Bernardo Losada, chief commercial oficer of Sercotel. 

“TUI provided a winning combination of great technology, strong compliance and superb products, including some amazing excursions available exclusively from TUI.” 

Sercotel is the first hotelier to offer the recently released premium and immersive National Geographic Day Tours, with customers able to book unique experiences including archaeologist-led exploration of the Guanches site in Gran Canaria, kayaking the coast of Mallorca with a marine biologist, and discovering Barcelona’s Joan Miro Foundation with an architect. 

“Excursions, activities and attraction tickets are the ideal products to complement a hotel stay, and I am thrilled that together with Sercotel we will be able to offer an even better overall travel experience for their customers.” Said Nishank Gopalkrishnan, chief commercial officer of TUI Musement, the Tours & Activities division of TUI Group. 

“This partnership not only reinforces our position as the B2B partner of choice for Tours & Activities but demonstrates the quality of our product portfolio, including a selection of highly exclusive and unique experiences.”  

TUI was selected as Tours & Activities partner for its "extensive portfolio of high-quality products and comprehensive coverage in Spain", including an array of experiences in both primary and secondary travel destinations. 

Its "unique" product offering was also a key contributor such as its National Geographic Day Tours. 

It's said that of equal importance was the "high standards" of Health & Safety and sustainability, and a "highly flexible and customisable digital platform solution that could be seamlessly integrated" with Sercotel’s website and existing IT framework.