Cruise Plus reports best week on record

All figures out performed its previous record week

Cruising brand Cruise Plus has unveiled that last week of sales was its best sales week on record. 

The number of bookings, room nights and sales figures outperformed its previous record week, which was in January peaks 2023.

The number of agents booking with the brand has also increased by over 35% compared to the same week last year.

The firm, which forms part of the dnata B2B UK family, launched its biggest campaign to date which is its Worldwide Holiday Sale 2024/2025.

It started at the beginning of the month and showcases the "very best" in worldwide ocean, luxury, river and expedition cruising.

Since then, Cruise Plus have identified their most popular cruise destinations so far this peaks period as Mediterranean, Caribbean and Australia and New Zealand, closely followed by Asia and Alaska.

Simon Applebaum, managing director of Cruise Plus, said: “We are in a great position as we enter the third week of peaks, with Cruise Plus already beating last years’ top week. It is really promising to see that this performance is across all cruising types too, including Luxury by Cruise Plus which we introduced to agents last year.”