The Adventure People secures multi-million pound investment

Firm hopes 2024 will see it become market leaders

Adventure and tours travel company The Adventure People has unveiled it has closed a seven figure investment from its existing shareholders. 

The firm which was founded in 2019, acquired its ATOL license in 2020. It has announced the investment is for an undisclosed amount.

Chris Roche, CEO of The Adventure People, said:  “I am delighted to secure this investment from our long standing and supportive shareholders. 

"Since 2022 The Adventure People has experienced tremendous growth in the UK and International markets. 

"This investment facilitates our continued investment in technology and people as we increase our footprint in the US, Australia and other markets. 

"Our innovative and unique proposition of dynamic packaging for tours in conjunction with an increasing product range is leading to unparalleled year on year performance."

He added: "We’re excited about 2024 and beyond as we look to become the sector's market leader.”